CSR RACING


BOSS ALIEN

THE GAME


CSR Racing is one of the most successful Free To Play games ever made. Drag racing through deserted city streets, developer Boss Alien brought together exceptional graphics, extreme speeds and innovative levels of gameplay to suit all skills. CSR Racing was a huge success becoming one of the highest grossing games for 2012, generating more than $12 million per month.

CUSTOMIZATION


Customisation is at the core of the player experience through the use of decals and engine upgrades. The dynamic menu system evolves with the player’s requirements throughout the game.

Extending the longevity of the player’s engagement with the game was considered at the start and built into the decisions made for the UX/UI system.

CUSTOMIZATION


Customisation is at the core of the player experience through the use of decals and engine upgrades. The dynamic menu system evolves with the player’s requirements throughout the game.

Extending the longevity of the player’s engagement with the game was considered at the start and built into the decisions made for the UX/UI system.

UI DESIGN


"You're a unique outfit because you provide holistic art direction. Everything fits together with carefully judged rules."

- Jason Avent