TWO DECADES OF UX-UI EXCELLENCE

Founded in 2005 by James Chaytor, Sprung Studios began as a reputable interaction design firm specializing in telecommunications in the EU. Since then, we have evolved into a globally renowned partner for UX-UI co-development in the games industry. Our established studios have come a long way from a small loft near Brighton Station!

TWO DECADES OF UX-UI EXCELLENCE

Founded in 2005 by James Chaytor, Sprung Studios began as a reputable interaction design firm specializing in telecommunications in the EU. Since then, we have evolved into a globally renowned partner for UX-UI co-development in the games industry. Our established studios have come a long way from a small loft near Brighton Station!

PASSION MEETS COLLABORATION

We’re more than just a co-dev studio. We’re gamers, storytellers, and problem-solvers who believe in setting the standard! From AAA blockbusters to Indie gems, our track record of 100+ collaborations has been about more than interfaces and interactions—it’s about enhancing the player’s connection to every game we touch.

PASSION MEETS COLLABORATION

We’re more than just a co-dev studio. We’re gamers, storytellers, and problem-solvers who believe in setting the standard! From AAA blockbusters to Indie gems, our track record of 100+ collaborations has been about more than interfaces and interactions—it’s about enhancing the player’s connection to every game we touch.

OUR JOURNEY, SINCE 2005

20 Years of UX-UI Mastery
Sprung Studios - 20 Years of Experience

Turning dreams into pixels and challenges into opportunities, since 2005. We look forward to celebrating the incredible journey of Sprung Studios across our two studios as we head into our 20th year!

A Year of Resilience
A Year of Resilience

In a year of unprecedented challenges facing the games industry, Sprung Studios stood firm in our belief that investing in our people and operations is the key to weathering the storm. And that’s exactly what we did.

skate.â„¢
skate.â„¢

Sprung Studios is honored to assist Full Circle with the next evolution of Skate, providing UX-UI design, embedded user research, and integration support.

THRONE AND LIBERTY
THRONE AND LIBERTY

THRONE AND LIBERTY welcomes over 3 million players in its first week following the title’s global release. We’re proud to have been a part of the UX journey shaping this epic launch with our work on expert reviews and usability playtesting.

Player Insight 1.0 Released
Player Insight - AI Generated, Expert Curated Insight Reports

Player Insight combines cutting-edge AI with the expertise of UX Researchers to deliver actionable sentiment reports for live titles. July marks the first iteration of our product–introducing a new avenue of adding value to our industry partners!

Sprung Studios Expands R&D
Sprung Studios Expands R&D

We’ve strategically invested in our R&D Department, renewing our commitment to pioneering the future of UX-UI and elevating our tools and processes at the forefront of co-development.

Golf Clash
Playdemic Golf Clash

Sprung Studios tees off with Playdemic to elevate Golf Clash’s UX-UI! Our cross-functional team worked closely with Playdemic, crafting exciting updates to the game’s main menu, storefront, and matchmaking experience.

State of Decay 3
State of Decay 3 - Undead Labs

We’re honored to have supported Undead Labs on the development of State of Decay 3, crafting immersive and accessible UX-UI that captures the gritty essence of the apocalypse, while streamlining gameplay for this highly anticipated sequel!

New World
New World

Sprung Studios is proud to have assisted the team at Amazon Games in creating New World’s breathtaking UI throughout multiple Seasons, the title’s first paid expansion in Rise of the Angry Earth, and extensive design and motion support for enhanced features in the title’s console launch.

Prince of Persia: The Lost Crown
Prince of Persia: The Lost Crown

Sprung Studios is proud to have worked alongside the team at Ubisoft, bringing our expertise in UX-UI and motion to the Persian myth-inspired world of Mount Qaf.

Halo Infinite
Halo Infinite

We are thrilled to be collaborating with Halo Studios (previously 343 Industries) to bring our specialized UX/UI expertise to Halo Infinite! Stay tuned to see our work unfolding in future updates of the game! Spartans, are you ready?

Minecraft
Minecraft

Following our extensive work on Minecraft Dungeons, we were honored to have been asked to work on areas of the main game, providing integrated support across UX-UI design and embedded user research!

Sprung Expands Playtest Lab
Sprung Expands Playtest Lab

Having received increased demand for user research and expanded our UXR solutions, Sprung’s lab received a state-of-the-art expansion to bring in more playtesters at once.

Hogwarts Legacy
Hogwarts Legacy

Sprung Studios is proud to have supported Avalanche on Hogwarts Legacy. Our talented team was tasked with infusing the fantasy-inspired UI with the magic of Hogwarts. From wand selection to character creation, we blended the established Potter wizarding theme with the game’s signature style.

Sea of Thieves
Sea of Thieves

Sea of Thieves, developed by Xbox Game Studio Rare, offers the essential pirate experience. This marks the start of an extensive, thrilling adventure spanning multiple Seasons as our two studios set sail with Rare to bring the pulse-pounding beats of this tale to life from concept to integration.

Tiny Tina’s Wonderlands
Tiny Tina’s Wonderlands

Sprung Studios was thrilled to work with the team at Gearbox to craft the Tiny Tina’s Wonderlands fantasy-inspired UI, from HUD updates to spell icons.

OUR JOURNEY, SINCE 2005

20 Years of UX-UI Mastery
Sprung Studios - 20 Years of Experience

Turning dreams into pixels and challenges into opportunities, since 2005. We look forward to celebrating the incredible journey of Sprung Studios across our two studios as we head into our 20th year!

A Year of Resilience
A Year of Resilience

In a year of unprecedented challenges facing the games industry, Sprung Studios stood firm in our belief that investing in our people and operations is the key to weathering the storm. And that’s exactly what we did.

skate.â„¢
skate.â„¢

Sprung Studios is honored to assist Full Circle with the next evolution of Skate, providing UX-UI design, embedded user research, and integration support.

THRONE AND LIBERTY
THRONE AND LIBERTY

THRONE AND LIBERTY welcomes over 3 million players in its first week following the title’s global release. We’re proud to have been a part of the UX journey shaping this epic launch with our work on expert reviews and usability playtesting.

Player Insight 1.0 Released
Player Insight - AI Generated, Expert Curated Insight Reports

Player Insight combines cutting-edge AI with the expertise of UX Researchers to deliver actionable sentiment reports for live titles. July marks the first iteration of our product–introducing a new avenue of adding value to our industry partners!

WE DELIVER RESULTS, NOT SURPRISES

AB 20th Icon AB-20th-Icon

20 YEARS OF PROVEN EXPERIENCE, NOT "COMBINED" EXPERIENCE

Team Icon

NO HIDDEN PARTNERS, NO FREELANCERS, NO BAIT & SWITCH

AB UXR Icon AB-UXR-Icon

WE RELY ON ACTIONABLE PLAYER INSIGHTS OVER OPINIONS

AB Efficiency Icon AB-Efficiency-Icon

WE TAKE PRIDE IN ITERATIVE EFFICIENCY, NOT CLUNKY WORKFLOWS

AB Backend Icon 1 AB-Backend-Icon

WE'RE EXPERTS IN THE BACKEND, ACROSS ALL GAME ENGINES

AB Support Icon AB-Support-Icon

FULL CYCLE SUPPORT, FROM PRE-PRODUCTION TO LIVE SERVICE

WE DELIVER RESULTS, NOT SURPRISES

AB 20th Icon AB-20th-Icon

20 YEARS OF PROVEN EXPERIENCE, NOT "COMBINED" EXPERIENCE

Team Icon

NO HIDDEN PARTNERS, NO FREELANCERS, NO BAIT & SWITCH

AB UXR Icon AB-UXR-Icon

WE RELY ON ACTIONABLE PLAYER INSIGHTS OVER OPINIONS

AB Efficiency Icon AB-Efficiency-Icon

WE LOVE ITERATIVE EFFICIENCY, NOT CLUNKY WORKFLOWS

AB Backend Icon 1 AB-Backend-Icon

WE'RE EXPERTS IN THE BACKEND, ACROSS ALL GAME ENGINES

AB Support Icon AB-Support-Icon

FULL CYCLE SUPPORT, FROM PRE-PRODUCTION TO LIVE SERVICE